Al-A'raf 7:67–72

Its reply which appears in verses 67 and 68 is nearly the same as given by Sayyidna Nuh (علیہ السلام) - 61-63.

(3)-Once again, the objection of the people of ` Ad mentioned in the fifth verse (69) is the same as raised by the people of Sayyidna Nuh (علیہ السلام) before them - that is, how can we take a human being like us as our superior? Had it been an angel, maybe we would have done that.' In answer to this what the Qur'an has mentioned is the reply given by Sayyidna Nuh (علیہ السلام) to his people - where he had said that there was nothing to be surprised about the fact that a human being comes to people as the prophet or messenger of Allah to put His fear in their hearts, because it is a human being who can convince other human beings effectively.

After that they were reminded of the blessings Allah Ta` ala had bestowed upon them. It was said: وَاذْكُرُ‌وا إِذْ جَعَلَكُمْ خُلَفَاءَ مِن بَعْدِ قَوْمِ نُوحٍ وَزَادَكُمْ فِي الْخَلْقِ بَسْطَةً ۖ فَاذْكُرُ‌وا آلَاءَ اللَّهِ لَعَلَّكُمْ تُفْلِحُونَ (And remember when He made you successors after the people of Nuh and gave you increased strength in physique).

Remembering these blessings would have been for their own good, but wicked and intoxicated with power and wealth as they were, they paid no heed and gave a reply which was no different from what is generally given by people who have gone astray. They said that if Sayyidna Hud (علیہ السلام) was trying to wean them away from the faith of their ancestors and hoping that they would abandon their idols and come around to believing in just one God, then, this they would never be able to do. As for the warning of punishment he was giving to them, they would say: go ahead and bring it upon us, if you are telling the truth.

(4)-The sixth verse (70) contains the answer given by Sayyidna Hud (علیہ السلام) . He told them that, in view of their contumacy and lack of good sense, the wrath and punishment of Allah would have not remained far and may come sooner than they expect. So, this was a matter of waiting. Let them wait for it, so shall he do. It would be noticed that the provoking reply given by his people prompted Sayyidna Hud (علیہ السلام) to give a suitable answer which included the news that the punishment they were looking for was to come soon. But, he was a prophet. His paternal affection and the desire to do good to them forced him to say during the course of his reply that he regretted that his people had taken things without sense and life as objects of worship without having any proof from reason or revelation to support their position. Now they had become so staunch in their devotion to the false that they had started quarreling with him, a prophet of Allah.

(5)-In the last verse (72) it was said that the final outcome of the entire struggle of Sayyidna Hud (علیہ السلام) against the contumacy of the people of ` Ad was that Allah Ta` ala kept Sayyidna Hud (علیہ السلام) and those who had believed in him safe from the punishment and cut off the root of those who had belied him - and they were not of those who would have believed.

This story leaves a trail of good counsel. It reminds heedless human beings to keep remembering Allah and take to a life style which is marked with obedience to Him. Then, to those who elect to reject honest advice and refuse to learn a lesson, it shows what to expect the end. And, as for preachers and reformers, it is a mirror of the prophetic method of communication in Tabligh and Islah.