Hud 11:61

The Prophet Salih the successor of Ad called upon his community to worship the one and only God. Indeed, this had been the aim of all the prophets in every age. But, Salih’s community did not accept his message. The reason for this was that he was talking of linking them directly to God, while they held that they were linked to their great and holy men in the name of God. Now, since Salih’s sole strength was the power of reasoning, his community was not impressed by the significance of what he had to say. The importance of the religion which Salih was urging them towards would have been clear if they had given due consideration to God’s revelation and signs. But the members of his community were willing to give due recognition only to that religion which had come down to them through the records and traditions of the leading lights of their community. The result was that the community, in spite of being overwhelmed by his arguments, were in a dilemma of doubt. Like all other prophets, as Salih grew up in his community he was recognised as one who was distinctive in personality and intelligence. It was hoped that, on growing up, he would prove to be a useful member of society. But, things took a different turn and he started criticising the religion prevalent at that time. Seeing this, his people were greatly disappointed in him. They said, ‘We were under the impression that you would be a pillar of our established religious system. On the contrary, we see that you are bent upon proving our religious system baseless.’ In every period God’s true missionaries had to face this sort of reaction on the part of their communities.