Ash-Shu'ara 26:123–152

The ‘Ad was a community which rose to prominence after Noah’s people were destroyed (see 7:69). Almighty God blessed this community with everything—health, prosperity, power, etc. Had they been grateful for these blessings, they would have developed a feeling of humility. But, instead, they became proud, thinking that the best use of their resources was to upgrade their standard of living and to elevate their name. They considered the erecting of stone icons their greatest task. If such people have any difference with or complaint against anyone, their pride makes them go beyond all limits. They consider any injustice perpetrated against one who is the object of their disapproval to be legitimate and proper. They simply want to crush him with all their might. Prosperity in the world makes them fearless of retribution in the Hereafter. Those who consider themselves safe from the ultimate reckoning can go to any extent to harm others. People who enjoy prosperity and dominance develop a high degree of false self-confidence. This false confidence prevents them from understanding the Truth when presented to them by people who do not belong to their group. They do not give importance to the advice of the admonisher, who may be most trustworthy, and even though he be God’s messenger. Such people accept the Truth only when they confront God’s punishment, but such acceptance will be of no avail.

The false self-confidence of the ‘Ad community prevented them from accepting the preaching of their prophet and they went to the extent of ridiculing it. They took their prosperity in the world as God’s reward. They failed to understand the secret that man is given worldly effects by way of trial and not because he deserves them. When it was finally established that they were not going to accept the Truth, God had them lashed by stormy winds and heavy rains, which continued to wreak havoc for a week. The result was that the entire nation with its grand culture was destroyed. Now, the only sign of this nation, whose land had once been fertile and well populated is the desert which stretches far and wide between the present-day Oman and Yemen.

After the ‘Ad, the other community which gained ascendance was the Thamud ( 7:74 ). This community inhabited the area between Khaybar and Tabuk known as Al-Hijr. This community too was blessed with great prosperity and enjoyed dominance over others. But, the members of this community likewise devoted their full attention to the attainment of material prosperity. The art of constructing large houses by carving them out of the hills was perhaps started by this community and an improved form of this is found in the Ajanta and Ellora caves in India. Unfortunately, all those who obtain worldly benefits harbour the misunderstanding that they are entitled to them and may use them as they like. But this is the greatest mistake. The fact is that these worldly things are there only for as long as the period of trial lasts. After that, everything will be snatched from them so that nothing remains. One who exceeds the limit is one who, when he acquires wealth, develops the mentality of conceit instead of gratitude to God. When power falls to his lot, he indulges in vanity instead of being modest. If he is given high office, he uses it to glorify his name and not to serve others. Such misuse of available opportunities creates disturbance in society. The leaders of the Thamud community indulged in such type of excesses and the commoners followed them. Their prophet warned (the common people) that those they considered great were themselves misguided, and asked how they could then guide others.